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Robert B. Cialdini Quote

Consistency is the hobgoblin of little minds.

Robert B. Cialdini

Consistency is the hobgoblin of little minds.

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About Robert B. Cialdini

Robert Beno Cialdini (born April 27, 1945) is an American psychologist and author. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.