Rob Sheffield Quote

Whatever music you were into, it was exploding in the Nineties. Guitar bands, hip-hop, R&B, techno, country, Britpop, trip-hop, blip-hop, ambient, illbient, jungle, ska, swing, Belgian jam bands, Welsh gangsta rap—every music genre you could name (or couldn’t)—(and a few that probably didn’t really exist) was on a roll that made the Sixties look picayune and provincial. We can argue all day whether Nineties music holds up, but fans devoured—and paid for—more music than ever before or since. The average citizen purchased CDs in numbers that look shocking now, and even shocking then. Every week, thousands of people bought new copies of the Grease soundtrack, from 1978, and nobody knew why. Even critics had trouble finding things to complain about (though we sure tried).

Rob Sheffield

Whatever music you were into, it was exploding in the Nineties. Guitar bands, hip-hop, R&B, techno, country, Britpop, trip-hop, blip-hop, ambient, illbient, jungle, ska, swing, Belgian jam bands, Welsh gangsta rap—every music genre you could name (or couldn’t)—(and a few that probably didn’t really exist) was on a roll that made the Sixties look picayune and provincial. We can argue all day whether Nineties music holds up, but fans devoured—and paid for—more music than ever before or since. The average citizen purchased CDs in numbers that look shocking now, and even shocking then. Every week, thousands of people bought new copies of the Grease soundtrack, from 1978, and nobody knew why. Even critics had trouble finding things to complain about (though we sure tried).

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About Rob Sheffield

Robert James Sheffield (born February 2, 1966) is an American music journalist and author.
He is a long time contributing editor at Rolling Stone, writing about music, TV, and pop culture. Previously, he was a contributing editor at Blender, Spin and Details magazines. A native of Milton, Massachusetts, Sheffield has a bachelor's degree from Yale University and master's degree (1991) from the University of Virginia.
Sheffield lives in Brooklyn, New York.