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Paco Underhill Quote

Or what has been termed the decompression zone, as among our most meaningful and useful work. It

Paco Underhill

Or what has been termed the decompression zone, as among our most meaningful and useful work. It

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About Paco Underhill

Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.