“ Design is a word that's come to mean so much that it's also a word that has come to mean nothing. Jonathan Ive
“ My focus is incredibly narrow. I can't talk with any authority other than design and development of product. Jonathan Ive
“ I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet. Jonathan Ive
“ When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture. Jonathan Ive
“ Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for green… Jonathan Ive
“ One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a g… Jonathan Ive
“ The form of computers has never been important, with speed and performance being the only things that mattered. Jonathan Ive
“ I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal. Jonathan Ive
“ We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making. Jonathan Ive
“ A small change at the beginning of the design process defines an entirely different product at the end. Jonathan Ive
“ I like to work in a small team. There is only 18 of us on the design team. Nobody has ever left. Jonathan Ive
“ It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face. Jonathan Ive
“ Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected. Jonathan Ive
“ Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?! Jonathan Ive
“ Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time. Jonathan Ive
