That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
There's no learning without trying lots of ideas and failing lots of times.
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People...
What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.
The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.
To design something really new and innovative you have to reject reason.
Every new car, you open the door, and you look at all those internal mellifluous swoopy bits, and they have no meaning.
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. Th...
There is beauty when something works and it works intuitively.
Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good products, that people will like them. And we trust that if people like the...
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.