John Dunning Quote
The advertising firm Batten, Barton, Durstine, and Osborn was charged with creating a positive campaign, and The Cavalcade of America was its answer. In the beginning, in its CBS run, Cavalcade was a stale and predictable package. Du Pont was obviously gunshy: nothing could be used that even hinted of its wartime activities. Erik Barnouw, who wrote for the show and later authored a three-volume history of radio, summed it up. There could be no war on Cavalcade: Battle scenes were not permitted…. The sound of a shot was taboo…. Even explosions were for many years forbidden. The atmosphere was pacifist and highly idealistic. The progress of women was frequently celebrated.
The advertising firm Batten, Barton, Durstine, and Osborn was charged with creating a positive campaign, and The Cavalcade of America was its answer. In the beginning, in its CBS run, Cavalcade was a stale and predictable package. Du Pont was obviously gunshy: nothing could be used that even hinted of its wartime activities. Erik Barnouw, who wrote for the show and later authored a three-volume history of radio, summed it up. There could be no war on Cavalcade: Battle scenes were not permitted…. The sound of a shot was taboo…. Even explosions were for many years forbidden. The atmosphere was pacifist and highly idealistic. The progress of women was frequently celebrated.
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