Jochen Zeitz Quote
We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'
Jochen Zeitz
We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'
Tags:
together, performance
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About Jochen Zeitz
Jochen Zeitz (born 6 April 1963) is a businessman serving as the president, CEO and chairman of the board of Harley-Davidson, Inc. He is also Chairman of LiveWire Inc. Before that, he served as the chairman and CEO of Puma for 18 years. He also served as board member of Kering, the luxury goods company and chaired their Sustainability Committee, for whom he developed its global sustainability strategy. Zeitz is currently a board member of Harley Davidson, The B Team and Cranemere. In addition to this, Zeitz previously served on the board of Wilderness Safaris. Jochen Zeitz is also the co-founder of The B Team with Richard Branson, Zeitz Museum of Contemporary Art Africa and Founder of the Zeitz Foundation to support sustainable solutions that balance conservation, community, culture and commerce, and The Long Run.