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Jean Baudrillard Quote

LIVE OR DIE': the graffiti message on the pier at Santa Monica is mysterious, because we really have no choice between life and death. If you live, you live, if you die, you die. It is like saying 'be yourself, or don't be!' It is stupid, and yet it is enigmatic. You could read it to mean that you should live intensely or else disappear, but that is banal. Following the model of 'payor die!', 'your money or your life!', it would become ' your life or your life!'. Stupid, again, since you cannot exchange life for itself. And yet there is poetic force in this implacable tautology, as there always is when there is nothing to be understood. In the end, the lesson of this graffiti is perhaps: 'if you get more stupid than me, you die!

Jean Baudrillard

LIVE OR DIE': the graffiti message on the pier at Santa Monica is mysterious, because we really have no choice between life and death. If you live, you live, if you die, you die. It is like saying 'be yourself, or don't be!' It is stupid, and yet it is enigmatic. You could read it to mean that you should live intensely or else disappear, but that is banal. Following the model of 'payor die!', 'your money or your life!', it would become ' your life or your life!'. Stupid, again, since you cannot exchange life for itself. And yet there is poetic force in this implacable tautology, as there always is when there is nothing to be understood. In the end, the lesson of this graffiti is perhaps: 'if you get more stupid than me, you die!

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About Jean Baudrillard

Jean Baudrillard (UK: , US: ; French: [ʒɑ̃ bodʁijaʁ]; 27 July 1929 – 6 March 2007) was a French sociologist and philosopher with an interest in cultural studies. He is best known for his analyses of media, contemporary culture, and technological communication, as well as his formulation of concepts such as hyperreality. Baudrillard wrote about diverse subjects, including consumerism, critique of economy, social history, aesthetics, Western foreign policy, and popular culture. Among his most well-known works are Seduction (1978), Simulacra and Simulation (1981), America (1986), and The Gulf War Did Not Take Place (1991). His work is frequently associated with postmodernism and specifically post-structuralism. Nevertheless, Baudrillard had also opposed post-structuralism, and had distanced himself from postmodernism.