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Greg McKeown Quote

A Nonessentialist approaches every trade-off by asking, How can I do both? Essentialists ask the tougher but ultimately more liberating question, Which problem do I want? An Essentialist makes trade-offs deliberately.

Greg McKeown

A Nonessentialist approaches every trade-off by asking, How can I do both? Essentialists ask the tougher but ultimately more liberating question, Which problem do I want? An Essentialist makes trade-offs deliberately.

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About Greg McKeown

Greg McKeown may refer to:

Greg McKeown (author), British business writer
Greg McKeown (soccer), American soccer player