George Lakoff Quote
Fighting is found everywhere in the animal kingdom and nowhere so much as among human animals. Animals fight to get what they want--food, sex, territory, control, etc.--because there are other animals who want the same thing or who want to stop them from getting it. The same is true of human animals, except that we have developed more sophisticated techniques for getting our way. Being "rational animals," we have institutionalized our fighting in a number of ways, one of them being war. Even though we have over the ages institutionalized physical conflict and have employed many of our finest minds to develop more effective means of carrying it out, its basic structure remains essentially unchanged. In fights between brute animals, scientists have observed the practices of issuing challenges for the sake of intimidation, of establishing and defending territory, attacking, defending, counterattacking, retreating, and surrendering. Human fighting involves the same practices. Part of being a rational animal, however, involves getting what you want without subjecting yourself to the dangers of actual physical conflict. As a result, we humans have evolved the social institution of verbal argument. We have arguments all the time in order to try to get what we want, and sometimes these "degenerate" into physical violence.
Fighting is found everywhere in the animal kingdom and nowhere so much as among human animals. Animals fight to get what they want--food, sex, territory, control, etc.--because there are other animals who want the same thing or who want to stop them from getting it. The same is true of human animals, except that we have developed more sophisticated techniques for getting our way. Being "rational animals," we have institutionalized our fighting in a number of ways, one of them being war. Even though we have over the ages institutionalized physical conflict and have employed many of our finest minds to develop more effective means of carrying it out, its basic structure remains essentially unchanged. In fights between brute animals, scientists have observed the practices of issuing challenges for the sake of intimidation, of establishing and defending territory, attacking, defending, counterattacking, retreating, and surrendering. Human fighting involves the same practices. Part of being a rational animal, however, involves getting what you want without subjecting yourself to the dangers of actual physical conflict. As a result, we humans have evolved the social institution of verbal argument. We have arguments all the time in order to try to get what we want, and sometimes these "degenerate" into physical violence.
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About George Lakoff
The conceptual metaphor thesis, introduced in his and Mark Johnson's 1980 book Metaphors We Live By has found applications in a number of academic disciplines. Applying it to politics, literature, philosophy and mathematics has led Lakoff into territory normally considered basic to political science. In his 1996 book Moral Politics, Lakoff described conservative voters as being influenced by the "strict father model" as a central metaphor for such a complex phenomenon as the state, and liberal/progressive voters as being influenced by the "nurturant parent model" as the folk psychological metaphor for this complex phenomenon. According to him, an individual's experience and attitude towards sociopolitical issues is influenced by being framed in linguistic constructions. In Metaphor and War: The Metaphor System Used to Justify War in the Gulf (1991), he argues that the American involvement in the Gulf War was obscured or "spun" by the metaphors which were used by the first Bush administration to justify it.
Between 2003 and 2008, Lakoff was involved with a progressive think tank, the now defunct Rockridge Institute. He is a member of the scientific committee of the Fundación IDEAS (IDEAS Foundation), Spain's Socialist Party's think tank.
The more general theory that elaborated his thesis is known as embodied mind. Lakoff served as a professor of linguistics at the University of California, Berkeley, from 1972 until his retirement in 2016. He was married to linguist Robin Lakoff.