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Barry Schwartz Quote

When products are essentially equivalent, people go with what’s familiar, even if it’s only familiar because they know its name from advertising.

Barry Schwartz

When products are essentially equivalent, people go with what’s familiar, even if it’s only familiar because they know its name from advertising.

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About Barry Schwartz

Barry Schwartz may refer to:

Barry Schwartz (psychologist) (born 1946), American psychologist
Barry Schwartz (technologist) (born 1980), blogger and reporter who writes about search engines and search engine marketing
Barry K. Schwartz (born 1942), American businessman, Thoroughbred racehorse owner, and former horse racing industry executive
Barry Schwartz (sociologist) (1938–2021), American sociologist