“ Write like you speak with the 'rhythms of human speech,' as William Zinsser said, and in as few words as possible. Use action verbs to carry water. Sandra E. Lamb
“ When your pipeline is full – with business coming out of your ears – the notion of people asking for a discount will sound hilarious, because you’ll already be at capacity Chris Murray
“ I can’t and won’t promise you magic sales fairy dust or the Jedi Mind Trick for salespeople – they simply don’t exist. Chris Murray
“ The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer should roughly be the same, shouldn’t they? Chris Murray
“ If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed. Chris Murray
“ We all need salespeople with humility, honesty, integrity, empathy and an old-fashioned work ethic that ensures the job gets done. Chris Murray
