They were in love with him because he was a prince and a faerie and magical and you were supposed to love princes and faeries and magic people. They loved him the way they’d loved Beast the first time...
I know that David Tennant's Hamlet isn't till July. And lots of people are going to be doing Dr Who in Hamlet jokes, so this is just me getting it out of the way early, to avoid the rush..."To be, or...