“ But in the military you don't get trusted positions just because of your ability. You also have to attract the notice of superior officers. You have to be liked. You have to fit in with the system. Yo… Orson Scott Card
“ A Bombshell commands attention for her business with a strong culture, consistent branding, and simple, no-to-low cost marketing. Amber Hurdle
“ Service standards create the standard of expectation that you and all team members follow when interacting with customers. Amber Hurdle
“ Values are the measuring stick for howyou make decisions in business: goal setting, employee conduct, recognition, discipline—everything. Amber Hurdle
“ Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do. Amber Hurdle
“ Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability. Amber Hurdle
“ To gain your share of the market, you must show how your company is different and how your culture produces a unique experience for your customers, leaving no room for competition. And that, Bombshell… Amber Hurdle
“ Your company culture is the internal foundation on which everything in your business builds. Amber Hurdle
“ Your company culture is made up of the family rules ofyour business that establish consistent expectations among all. Amber Hurdle
“ You can’t be “it” for everyone. In fact, if you try to please everyone, you will please no one, especially yourself. Amber Hurdle
“ If your culture is how you do business internally, your brand is what people believe about you externally. Amber Hurdle
“ Your mission statement, vision statement, core values, and service standards provide a clear focus for all while keeping your team humble and hungry. It creates that family environment in which your e… Amber Hurdle
“ If a stranger saying we are "dependable" activates the reward system, imagine what praise from a boss, a parent, or even an unaccomplished slightly older graduate student will do. Of course, we all kn… Matthew D. Lieberman
“ While a mission statement speaks to why a company exists, a vision statement communicates what you want to accomplishin the future. Amber Hurdle
“ When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is about. Amber Hurdle
“ You want how you do business to be consistent among all team members, including partners, management, employees, and even vendors. Amber Hurdle
