“ It is hard to find many better examples of values-first leadership than Ventura, California-based outdoor clothing company Patagonia. For more than 30 years, the company has defied conventional wisdom… Brian de Haaff
“ In the classic book How Will You Measure Your Life?, co-authors Clayton M. Christensen, James Allworth, and Karen Dillon frame the issue in starker terms, pointing out that it is easier to stay true t… Brian de Haaff
“ If your customers love you, they will not only remain fiercely loyal but become your most powerful marketing asset. Lovability is the greatest predictor of business success. Brian de Haaff
“ Lovable products, services, and companies are disrupting entire industries. They are changing the world. Brian de Haaff
“ Lovability — the capacity to earn genuine, heartfelt love and loyalty from customers — is the secret ingredient that propels a select few organizations ahead and leads not only to consistent growth an… Brian de Haaff
“ Commerce does not have to be a ruthless, brutal enterprise that damages people’s lives. It can be a source of happiness, healing, and hope. Brian de Haaff
“ Caring and a sense of purpose evoke better performance than pressure and fear. The idea that only obsessive egomaniacs can produce breakthroughs is nonsense. Brian de Haaff
“ Your principles are your true north because they instruct how you will handle every situation, especially when there is no easy choice. Brian de Haaff
