Yvon Chouinard Quote

We want customers who need our clothing, not just desire it.

Yvon Chouinard

We want customers who need our clothing, not just desire it.

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About Yvon Chouinard

Yvon Chouinard (born November 9, 1938) is an American rock climber, environmentalist, and businessman. His company, Patagonia, sells outdoor products, outerwear, and food. He was named one of the 100 most influential people in the world by Time magazine in 2023.