Mr. Franklin kept a horn book always in his pocket in which he minuted all his invitations to dinner, and Mr. Lee said it was the only thing in which he was punctual
Steve's head dropped and stared at his feet. After a weighty, uncomfortable pause, he issued a challenge that would haunt me for days. Do you want to spend the rest of your life selling sugared water...
Jobs put his hand on Ellison's left shoulder, pulled him so close that their noses almost touched, and said, Larry, this is why it's really important that I'm your friend. You don't need any more mone...
Algunas personas proponen: «Dales a los clientes lo que quieren». Pero esa no es mi postura. Nuestro trabajo consiste en averiguar qué van a querer antes de que lo sepan. Creo que fue Henry Ford quien...
I taught him that if you act like you can do something, then it will work. I told him, ‘Pretend to be completely in control and people will
One of the basic lessons for innovation is to stay focused.
Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wan...
Focused, yet he dazzled and baffled colleagues by suddenly changing his mind when he realized he needed to think different.
Change the world are the ones who do. —Apple’s Think Different commercial, 1997
One day Jobs came into the cubicle of Larry Kenyon, an engineer who was working on the Macintosh operating system, and complained that it was taking too long to boot up. Kenyon started to explain, but...
He was working himself up into a fervor of delight while I was shrinking into a rage and thinking, How could you
Blogosphere attacked Jobs for being too controlling, he decided to write and post an open letter. Bill Campbell, his friend and board member, came by his house to go over it. Does it sound like I’m ju...
Apple launched the Lisa in January 1983—a full year before the Mac was ready—and Jobs paid his $5,000 wager to Couch. Even though he was not part of the Lisa team, Jobs went to New York to do publicit...
One must apply the greatest artistry in three things, Alberti wrote, walking in the city, riding a horse, and speaking, for in each of these one must try to please everyone.12 Leonardo mastered all th...
This entailed switching around by hand ENIAC’s rat’s nest of cables and resetting its switches. At first the programming seemed to be a routine, perhaps even menial task, which may have been why it wa...
So Germany in the 1920s was not a good place or time to be an internationalist, pacifist, intellectual Jew.
Walter Isaacson, the CEO of the Aspen Institute, has been the chairman of CNN and the managing editor of Time magazine. He is the author of Einstein: His Life and Universe, Benjamin Franklin: An Ameri...
Fans inside computers were not Zen-like; they distracted.
Most outside experts disagreed. Maybe it’s time Steve Jobs stopped thinking quite so differently, Business Week wrote in a story headlined Sorry Steve, Here’s Why Apple Stores Won’t Work.
Mucusless Diet Healing System by Arnold Ehret, an early twentieth-century German-born nutrition fanatic. He
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