What do you think of Adolf Hitler? Einstein replied, He is living on the empty stomach of Germany. As soon as economic conditions improve, he will no longer be important.
Not since the original Mac had a clarity of product vision so propelled a company into the future. If anybody was ever wondering why Apple is on the earth, I would hold up this as a good example
One purpose of these notebooks was to record interesting scenes, especially those involving people and emotions. As you go about town, he wrote in one of them, constantly observe, note, and consider t...
The unified field theory that ties together Jobs personality and products begins with his most salient trait: his intensity. His silences could be as searing as his rants; he had taught himself to sta...
One of the basic lessons for innovation is to stay focused.
Jobs and Clow agreed that Apple was one of the great brands of the world, probably in the top five based on emotional appeal, but they needed to remind folks what was distinctive about it. So they wan...
The only salvation for civilization and the human race lies in the creation of world government, he said. As long as sovereign states continue to have armaments and armaments secrets, new world wars w...
Bell Labs showed how sustained innovation could occur when people with a variety of talents were brought together,
But what truly devastated Jobs was that he was not, after all, chosen as the Man of the Year.
Like Paul Jobs, Joanne Schieble was from a rural Wisconsin family of German heritage.
Be rich? As Cailliau recalled, his initial reaction was Well, it helps, no?27 That was the incorrect response. He apparently didn’t care about that, Cailliau realized. Tim’s not in it for the money. H...
It was the fact that he and his friends had a car, unlike the group she had originally planned to go out with that evening.
One must apply the greatest artistry in three things, Alberti wrote, walking in the city, riding a horse, and speaking, for in each of these one must try to please everyone.12 Leonardo mastered all th...
Apple launched the Lisa in January 1983—a full year before the Mac was ready—and Jobs paid his $5,000 wager to Couch. Even though he was not part of the Lisa team, Jobs went to New York to do publicit...
Early on, Mike Markkula had taught Jobs to impute - to understand that people do judge a book by its cover - and therefore to make sure all the trappings and packaging of Apple signaled that there was...
Algunas personas proponen: «Dales a los clientes lo que quieren». Pero esa no es mi postura. Nuestro trabajo consiste en averiguar qué van a querer antes de que lo sepan. Creo que fue Henry Ford quien...
Ever since Apple's first brochure proclaimed Simplicity is the ultimate sophistication, Jobs had aimed for the simplicity that comes from conquering complexities, not ignoring them. It takes a lot of...
Change the world are the ones who do. —Apple’s Think Different commercial, 1997
One day Jobs came into the cubicle of Larry Kenyon, an engineer who was working on the Macintosh operating system, and complained that it was taking too long to boot up. Kenyon started to explain, but...
I taught him that if you act like you can do something, then it will work. I told him, ‘Pretend to be completely in control and people will
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