Creative space,
What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate...
War mobilizes science.
Vision without execution is hallucination.
The unified field theory that ties together Jobs personality and products begins with his most salient trait: his intensity. His silences could be as searing as his rants; he had taught himself to sta...
The best thing ever to happen to Steve is when we fired him, told him to get lost, Arthur Rock later said. The theory, shared by many, is that the tough love made him wiser and more mature. But it’s n...
The Adoption
Once a year Jobs took his most valuable employees on a retreat, which he called The Top 100. They were picked based on a simple guideline: the people you would bring if you could take only a hundred...
Monday, May 27: Memorial Day was sunny and warm.
Lower Manhattan
Jobs had not tempered his way of dealing with employees. He applied charm or public humiliation in a way that in most cases proved to be pretty effective, Tribble recalled. But sometimes it wasn’t. On...
It's a complex song, and it's fascinating to watch the creative process as they went back and forth and finally created it over a few months. Lennon was always my favorite Beatle. [ He laughs as Lenno...
I taught him that if you act like you can do something, then it will work. I told him, ‘Pretend to be completely in control and people will assume that you are.
Algunas personas proponen: «Dales a los clientes lo que quieren». Pero esa no es mi postura. Nuestro trabajo consiste en averiguar qué van a querer antes de que lo sepan. Creo que fue Henry Ford quien...
After the applause, he used the quotations book to make a more subtle point, about his reality distortion field. The quote he chose was from Lewis Carroll's Through the Looking Glass. After Alice lame...
– Если что-то вас не устраивает, нельзя говорить: а, ладно, исправим потом, – объяснял Джобс. – Так поступают в других компаниях.
Which I had recently joined, and I invited him
Was supposed to have a
Using analogy to discover nature’s patterns.
Unexpected results drove new theories.