Jobs described Mike Markkula's maxim that a good company must impute- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely appli...
Henry Luce to his Time magazine writers: Tell the history of our time through the people who make it.
When he was turning thirty, Jobs had used a metaphor about record albums. He was musing about why folks over thirty develop rigid thought patterns and tend to be less innovative. People get stuck in...
Customers don't know what they want until we've shown them.
One way to remember who you are is to remember who your heroes are.
Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There's something magical about that place. There are a lot of people innovating, and that...
Стив считал: в гениальном компьютере аппаратное и программное обеспечение должны быть тесно связаны. Если же на компьютер можно было установить программы, совместимые с другими компьютерами, в конечно...
Unlike other product developers, Jobs did not believe the customer was always right; if they wanted to resist using a mouse, they were wrong.
The culture at Atari was a natural outgrowth of [Nolan] Bushnell’s personality. But it was not simply self-indulgent. It was based on a philosophy that drew from the hippie movement and would help def...
When you write biographies, whether it's about Ben Franklin or Einstein, you discover something amazing: They are human.
The key venue for freewheeling discourse was the Monday morning executive team gathering, which started at 9 and went for three or four hours. The focus was always on the future: What should each prod...
Sculley found Jobs as memorable as his machine. He seemed more a showman than a businessman. Every move seemed calculated, as if it was rehearsed, to create an occasion of the moment.
Jobs also used the meetings to enforce focus. At Robert Friedland's farm, his job had been to prune the apple trees so that they would stay strong, and that became a metaphor for his pruning at Apple....
If you need slides, it shows you don’t know what you’re talking about.’
When Leonardo was painting The Last Supper (fig. 74), spectators would visit and sit quietly just so they could watch him work. The creation of art, like the discussion of science, had become at times...
The other sins on his list were, in order: seeming uninterested, speaking too much about your own life, prying for personal secrets (an unpardonable rudeness), telling long and pointless stories (old...
If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does, there's room to hear more subtle thing...
Although Jobs later said that he was not plotting to take over Apple at the time, Ellison thought it was inevitable. Anyone who spent more than a half hour with Amelio would realize that he couldn't...
Things were not quite as sweet when Danielle Mitterrand toured the factory. The Cuba-admiring wife of France’s socialist president François Mitterrand asked a lot of questions, through her translator,...
There is something indefinable in an entrepreneur, and I saw that in Steve, he said. He was interested not just in engineering, but also the business aspects. I taught him that if you act like you ca...