So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’...
Knowledge, he realized, was obtained rather by the use of the ear than of the tongue. So in the Junto, he began to work on his use of silence and gentle dialogue. One method, which he had developed du...
He also came to like the idea of having a uniform for himself, because of both its daily convenience (the rationale he claimed) and its ability to convey a signature style. So I asked Issey to make me...
Apple. One day he was walking the halls and ran into a young Wharton School graduate who had been Amelio’s assistant and who said he was wrapping up his work. Well, good, because I need someone to do...
What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate...
Therein lies the key, I think, to Einstein's brilliance and the lessons of his life. As a young student he never did well with rote learning. And later, as a theorist, his success came not from the br...
The unified field theory that ties together Jobs personality and products begins with his most salient trait: his intensity. His silences could be as searing as his rants; he had taught himself to sta...
The key to innovation-at Bell Labs and in the digital age in general-was realizing that there was no conflict between nurturing individual geniuses and promoting collaborative teamwork. It was not eit...
Steve's head dropped and stared at his feet. After a weighty, uncomfortable pause, he issued a challenge that would haunt me for days. Do you want to spend the rest of your life selling sugared water...
Steve Jobs was famously stubborn and
Simply handing over your iPod to a friend, your blind date, or the total stranger sitting next to you on the plane opens you up like a book. (Steven Levy)
Jobs tended to be deeply moved by artists who displayed purity, and he became a fan. He invited Ma to play at his wedding, but he was out of the country on tour. He came by the Jobs house a few years...
Ive grew up in Chingford, a town on the northeast edge of London. His father was a silversmith who taught at the local college. He’s a fantastic craftsman, Ive recalled. His Christmas gift to me would...
Innovation requires articulation.
I taught him that if you act like you can do something, then it will work. I told him, ‘Pretend to be completely in control and people will assume that you are.
Hertzfeld recalled that Gates just sat there coolly, looking at Steve in the eye, before hurling back, in his squeaky voice, what became a classic zinger. Well, Steve, I think there's more than one wa...
Growing up, I got inspired by the history of the place, Jobs said.
Fans inside computers were not Zen-like; they distracted.
– Если что-то вас не устраивает, нельзя говорить: а, ладно, исправим потом, – объяснял Джобс. – Так поступают в других компаниях.
The people who invented the twenty-first century were pot-smoking, sandal-wearing hippies from the West Coast like Steve, because they saw differently, he said. The hierarchical systems of the East Co...