Stanley Bing Quote
Today we will tackle the rudiments of getting people to buy the thing you’re selling. This is the heart of all activity of any kind in the human sphere. Along with the opposable thumb, this capacity—to sell others something they perhaps did not even know they wanted—is what separates Homo sapiens from its ancestors. Cows do not sell each other hay when they are hungry. Monkeys do not sell each other bananas. Only human beings can create the perception in other human beings that, even though they have showered, they still smell bad and need an underarm deodorant to set things right.
Stanley Bing
Today we will tackle the rudiments of getting people to buy the thing you’re selling. This is the heart of all activity of any kind in the human sphere. Along with the opposable thumb, this capacity—to sell others something they perhaps did not even know they wanted—is what separates Homo sapiens from its ancestors. Cows do not sell each other hay when they are hungry. Monkeys do not sell each other bananas. Only human beings can create the perception in other human beings that, even though they have showered, they still smell bad and need an underarm deodorant to set things right.
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About Stanley Bing
Gil Schwartz (May 20, 1951 – May 2, 2020), known by his pen name Stanley Bing, was an American business humorist and novelist. He wrote a column for Fortune magazine for more than twenty years after a decade at Esquire magazine. He was the author of thirteen books, including What Would Machiavelli Do? and The Curriculum, a satirical textbook for a business school that also offers lessons on the web. Schwartz was senior executive vice president of corporate communications and Chief Communications Officer for CBS.