Slavoj Zizek Quote
The Deleuzian philosopher Brian Massumi clearly formulated how today's capitalism has already overcome the logic of totalizing normality and adopts instead a logic of erratic excess: the more varied, and even erratic, the better. Normalcy starts to lose its hold. The regularities start to loosen, This loosening of normalcy is part of capitalism's dynamic. It's not a simple liberation. It's capitalism's own form of power. It's no longer disciplinary institutional power that defines everything, it's capitalism's power to produce variety - because markets get saturated. Produce variety and you produce a niche market. The oddest of affective tendencies are okay - as long as they pay. (...) What happens next, when the system no longer excludes the excess, but directly posits it as its driving force - as is the case when capitalism can only reproduce itself through a continual self-revolutionizing, a constant overcoming of its own limits? Then one can no longer play the game of subverting the Order from the position of its part-of-no-part, since the Order has already internalized its own permanent subversion.
The Deleuzian philosopher Brian Massumi clearly formulated how today's capitalism has already overcome the logic of totalizing normality and adopts instead a logic of erratic excess: the more varied, and even erratic, the better. Normalcy starts to lose its hold. The regularities start to loosen, This loosening of normalcy is part of capitalism's dynamic. It's not a simple liberation. It's capitalism's own form of power. It's no longer disciplinary institutional power that defines everything, it's capitalism's power to produce variety - because markets get saturated. Produce variety and you produce a niche market. The oddest of affective tendencies are okay - as long as they pay. (...) What happens next, when the system no longer excludes the excess, but directly posits it as its driving force - as is the case when capitalism can only reproduce itself through a continual self-revolutionizing, a constant overcoming of its own limits? Then one can no longer play the game of subverting the Order from the position of its part-of-no-part, since the Order has already internalized its own permanent subversion.