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Simon Mainwaring Quote

The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.

Simon Mainwaring

The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.

Tags: change, nature, technology

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About Simon Mainwaring

Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World (Palgrave Macmillan 2011) and Lead With We: The Business Revolution that Will Save Our Future (Matt Holt/BenBella 2021). He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.