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Simon Mainwaring Quote

Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.

Simon Mainwaring

Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.

Tags: hope, trust, thinking, choices

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About Simon Mainwaring

Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World (Palgrave Macmillan 2011) and Lead With We: The Business Revolution that Will Save Our Future (Matt Holt/BenBella 2021). He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.