Shane Snow Quote

By itself, one small win may seem unimportant, writes Dr. Karl Weick in a seminal paper for American Psychologist in 1984. A series of wins at small but significant tasks, however, reveals a pattern that may attract allies, deter opponents, and lower resistance to subsequent proposals. Once a small win has been accomplished, Weick continues, forces are set in motion that favor another small win.

Shane Snow

By itself, one small win may seem unimportant, writes Dr. Karl Weick in a seminal paper for American Psychologist in 1984. A series of wins at small but significant tasks, however, reveals a pattern that may attract allies, deter opponents, and lower resistance to subsequent proposals. Once a small win has been accomplished, Weick continues, forces are set in motion that favor another small win.

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