Scott Adams Quote

Here I pause to say I know nothing of Ted Cruz’s record of honesty. I have no idea whether he is better or worse than any other politician. I’m focusing on his physical appearance and Trump’s persuasion. And on those levels, Lyin’ Ted simply looked like a liar. The reality might be very different, but that doesn’t matter to our story today. What matters is that the Lyin’ Ted nickname stuck like glue. It was fresh political wording, it was provocative, it had a visual element in Cruz’s liar-looking face, and it was designed to get stronger over time with confirmation bias. You can’t engineer persuasion better than that.

Scott Adams

Here I pause to say I know nothing of Ted Cruz’s record of honesty. I have no idea whether he is better or worse than any other politician. I’m focusing on his physical appearance and Trump’s persuasion. And on those levels, Lyin’ Ted simply looked like a liar. The reality might be very different, but that doesn’t matter to our story today. What matters is that the Lyin’ Ted nickname stuck like glue. It was fresh political wording, it was provocative, it had a visual element in Cruz’s liar-looking face, and it was designed to get stronger over time with confirmation bias. You can’t engineer persuasion better than that.

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About Scott Adams

Scott Raymond Adams (born June 8, 1957) is an American author and cartoonist. He is the creator of the Dilbert comic strip, and the author of several nonfiction works of business, commentary, and satire. Adams worked in various clerical roles before he became a full-time cartoonist in 1995. While working at Pacific Bell in 1989, Adams created Dilbert; by the mid-1990s the strip had gained national prominence in America and began to reach a worldwide audience. Dilbert remained popular throughout the following decades, spawning several books written by Adams and becoming a cultural touchstone until it was dropped from syndication. It now runs as a webcomic.
Adams writes in a satirical way about the social and psychological landscape of white-collar workers in modern corporations. In addition, Adams has written books in various other areas, including the pandeistic spiritual novella God's Debris and books on political and management topics, including Loserthink.
In 2023, Dilbert was dropped by numerous newspapers and its distributor, Andrews McMeel Syndication, after Adams published a video in which he referred to black people as a "hate group" and advised white people to "get the hell away from black people." Adams later said this was a use of hyperbole. He has continued the strip as Dilbert Reborn on his locals.com website since March 2023.