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Ryan Holiday Quote

When attempting to turn things around for a particularly disliked or controversial client, Sitrick was fond of saying, We need to find a lead steer! The media, like any group of animals, gallops in a herd. It takes just one steer to start a stampede.

Ryan Holiday

When attempting to turn things around for a particularly disliked or controversial client, Sitrick was fond of saying, We need to find a lead steer! The media, like any group of animals, gallops in a herd. It takes just one steer to start a stampede.

Tags: pr, public relations, the media

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About Ryan Holiday

Ryan Holiday (born June 16, 1987) is an American author, originally a marketer, who made a name writing books and marketing them in non-traditional ways.
Holiday's debut to writing was in 2012, when he published Trust Me, I'm Lying. Since then he has published a number of other books including The Obstacle Is the Way (2014) and Ego is the Enemy (2016).