“ Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better. Guy Kawasaki
“ The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers. Guy Kawasaki
“ Starting your book is only the first five miles of a twenty-six-mile marathon that’s one-third of a triathlon (authoring, publishing, and entrepreneuring). Guy Kawasaki
“ Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Ap… Guy Kawasaki
“ A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small busine… Guy Kawasaki
“ Good blurbs are short, sweet, and limited to six. They answer the question Why should I buy this book? Guy Kawasaki
“ Great companies start because the founders want to change the world... not make a fast buck. Guy Kawasaki
“ You’ll learn that the key to a great book is editing — grinding, buffing, and polishing — not writing. Guy Kawasaki
“ Writingis therapeutic. It helps you cope with issues that seem gargantuan at the time.The process of expressing yourself about a problem, editing your thoughts, andwriting some more can help you contr… Guy Kawasaki
“ When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you. Guy Kawasaki
“ Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world. Guy Kawasaki
“ As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world… Guy Kawasaki
“ The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read. Guy Kawasaki
