Ryan Holiday Quote

Millions—often more than the budget of the movie itself—studios regularly write off major releases as complete washes. And when they do succeed, no one has any idea why or which of the ingredients were responsible for it. As screenwriter William Goldman famously put it, nobody knows anything—even the people in charge. It’s all a big gamble. Which is fine, because their system is designed to absorb these losses. The hits pay for the mistakes many times over. But there is a big difference between them and everyone else in the world. You can’t really afford for your start-up to fail; your friend has sunk everything into her new business; and I can’t allow my book to flop. We don’t have ten other projects coming down the pike. This is it.

Ryan Holiday

Millions—often more than the budget of the movie itself—studios regularly write off major releases as complete washes. And when they do succeed, no one has any idea why or which of the ingredients were responsible for it. As screenwriter William Goldman famously put it, nobody knows anything—even the people in charge. It’s all a big gamble. Which is fine, because their system is designed to absorb these losses. The hits pay for the mistakes many times over. But there is a big difference between them and everyone else in the world. You can’t really afford for your start-up to fail; your friend has sunk everything into her new business; and I can’t allow my book to flop. We don’t have ten other projects coming down the pike. This is it.

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About Ryan Holiday

Ryan Holiday (born June 16, 1987) is an American marketer, author, businessman and podcaster, notable for marketing Stoic philosophy in the form of books.
Prior to becoming an author, Holiday served as the former director of marketing and eventually an advisor for American Apparel. Holiday's debut to writing was in 2012, when he published Trust Me, I'm Lying. Holiday's notable works include his books on Stoic philosophy, such as The Obstacle Is the Way, Ego is the Enemy, Stillness is the Key, Discipline is Destiny, Courage is Calling, and Lives of the Stoics. He is controversial for his marketing of Stoicism in the form of "Memento Mori" coins and selling courses and calendars.