The aim is to get someone to want to buy quickly, without thinking too much about it.
The obligation to receive reduces our ability to choose whom we wish to be indebted to and puts that power in the hands of others.
The rule says that we should try to repay, in kind, what another person has provided us.
The time to react protectively is when we feel ourselves liking the practitioner more than we should under the circumstances.
The joy is not in experiencing a scarce commodity but in possessing it.
There is an obligation to give, an obligation to receive, and an obligation to repay.
The patrolman’s account provides certain insights into the way we respond to social proof. First, we seem to assume that if a lot of people are doing the same thing, they must know something we don’t....
There are certain disturbing things we simply would rather not realize. Because it is a preprogrammed and mindless method of responding, automatic consistency can supply a safe hiding place from those...
Consistency is the hobgoblin of little minds.
The lesson applies as well to the politics of family as country. The parent who grants privileges or enforces rules erratically invites rebelliousness by unwittingly establishing freedoms for the chil...
Nothing in life is as important as you think it is while you are thinking about it.18
In one experiment conducted on five classes of Australian college students, a man was introduced as a visitor from Cambridge University in England. However, his status at Cambridge was represented dif...
Little wonder, then, that the influential French anthropologist Marcel Mauss, in describing the social pressures surrounding the gift-giving process in human culture, can state, There is an obligation...
More and more frequently, we will find ourselves in the position of the lower animals—with a mental apparatus that is unequipped to deal thoroughly with the intricacy and richness of the outside envir...
One study found that the reading scores of students in a New York City elementary school were significantly lower if their classrooms were situated close to elevated subway tracks on which trains ratt...
Be as precise as possible about your need for aid.
The messenger is the message. Of
We like people who are similar to us. This fact seems to hold true whether the similarity is in the area of opinions, personality traits, background, or life-style.
Research has shown that we automatically assign to good-looking individuals such favorable traits as talent, kindness, honesty, and intelligence (for a review of this evidence, see Langlois et al., 20...
If a gift, favor, or service incorporates all three features of meaningfulness, unexpectedness, and customization, it can become a formidable source of change.
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