The first, a quote from Voltaire, is contemptuous: Anything too stupid to be spoken, he asserted, is sung. The second, an adage from the advertising profession, is tactical: If you can’t make your case to an audience with facts, sing it to them.
Robert B. Cialdini
The first, a quote from Voltaire, is contemptuous: Anything too stupid to be spoken, he asserted, is sung. The second, an adage from the advertising profession, is tactical: If you can’t make your case to an audience with facts, sing it to them.
Robert Beno Cialdini (born April 27, 1945) is an American psychologist. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.
