Robert B. Cialdini Quote

The drop from abundance to scarcity produced a decidedly more positive reaction to the cookies than did constant scarcity.

Robert B. Cialdini

The drop from abundance to scarcity produced a decidedly more positive reaction to the cookies than did constant scarcity.

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About Robert B. Cialdini

Robert Beno Cialdini (born April 27, 1945) is an American psychologist and author. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.