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Robert B. Cialdini Quote

People don’t care how much you know until they know how much you care.79

Robert B. Cialdini

People don’t care how much you know until they know how much you care.79

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About Robert B. Cialdini

Robert Beno Cialdini (born April 27, 1945) is an American psychologist. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.