Advertisers love to inform us when a product is the fastest-growing or largest-selling because they don’t have to convince us directly that the product is good, they need only say that many others think so, which seems proof enough. The
Robert B. Cialdini
Advertisers love to inform us when a product is the fastest-growing or largest-selling because they don’t have to convince us directly that the product is good, they need only say that many others think so, which seems proof enough. The
Robert Beno Cialdini (born April 27, 1945) is an American psychologist and author. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University.
