Robert A. Caro Quote

We usually learn from debates that we seldom learn from debates.

Write like you speak with the 'rhythms of human speech,' as William Zinsser said, and in as few words as possible. Use action verbs to carry water.

When your pipeline is full – with business coming out of your ears – the notion of people asking for a discount will sound hilarious, because you’ll already be at capacity

Don't burn your bridges until you build better ones.

Do not compromise on the quality and your customers will not negotiate on the price.

I can’t and won’t promise you magic sales fairy dust or the Jedi Mind Trick for salespeople – they simply don’t exist.

The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer should roughly be the same, shouldn’t they?

If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed.

If what you sell doesn’t help me then why are you knocking on my door?

We all need salespeople with humility, honesty, integrity, empathy and an old-fashioned work ethic that ensures the job gets done.