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Rip Esselstyn Quote

Eat food. Not too much. Mostly plants. It’s a catchy maxim. It’s simple. On first glance it makes sense. The phrase was coined by Michael Pollan, renowned professor, journalist, and best-selling author of In Defense of Food, who was instructing his readers on how to navigate the incredibly complicated and confusing question of what we humans should eat in order to be maximally healthy.

Rip Esselstyn

Eat food. Not too much. Mostly plants. It’s a catchy maxim. It’s simple. On first glance it makes sense. The phrase was coined by Michael Pollan, renowned professor, journalist, and best-selling author of In Defense of Food, who was instructing his readers on how to navigate the incredibly complicated and confusing question of what we humans should eat in order to be maximally healthy.

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About Rip Esselstyn

Rip Esselstyn (born February 16, 1963) is an American health activist, food writer, and former firefighter and triathlete. He is known as an advocate of low-fat, whole-food, plant-based diet that excludes all animal products and processed foods. He calls it a "plant strong" diet, a term he has trademarked. He has appeared in two documentaries about plant-based nutrition: Forks Over Knives (2011) and The Game Changers (2018). He is the author of The Engine 2 Diet (2009), My Beef With Meat (2013), Plant-Strong (2016), and The Engine 2 Seven-Day Rescue Diet (2017). Rip is the founder and CEO of PLANTSTRONG, a company focused on whole food, plant-based nutrition and combating the rise of ultra-processed foods.