They convinced our mothers that if a food item came in a bottle -- or a can or a box or a cellophane bag -- then it was somehow better for you than when it came to you free of charge via Mother Nature....An entire generation of us were introduced in our very first week to the concept that phony was better than real, that something manufactured was better than something that was right there in the room. (Later in life, this explained the popularity of the fast food breakfast burrito, neocons, Kardashians, and why we think reading this book on a tiny screen with only three minutes of battery life left is enjoyable.