Max Barry Quote
Your site isn't static. It's dynamically generated. Do you know what that means ?No.It means the site looks different to different people. Let's say you chose the poll option that said you're in favor of tax cuts. Well there's a cookie on your machine now, and when you look at the site again, the articles are about how the government is wasting your money. The site is dynamically selecting content based on what you want. I mean, not what you want. What will piss you off. What will engage your attention and reinforce your beliefs, make you trust the site. And if you said you were against tax cuts, we'll show you stories of Republicans blocking social programs or whatever. It works every which way. Your site is made of mirrors, reflecting everyone's thoughts back at them...And we haven't even started talking about keywords. This is just the beginning. Third major advantage: People who use a site like this tend to ramp up their dependence on it. Suddenly all those other news sources, the ones that aren't framing every story in terms of the user's core beliefs, they start to seem confusing and strange. They start to seem biased, actually, which is kind of funny. So now you've got a user who not only trusts you, you're his major source of information on what's happening in the world. Boom, you own that guy. You can tell him whatever you like and no one's contradicting you.
Your site isn't static. It's dynamically generated. Do you know what that means ?No.It means the site looks different to different people. Let's say you chose the poll option that said you're in favor of tax cuts. Well there's a cookie on your machine now, and when you look at the site again, the articles are about how the government is wasting your money. The site is dynamically selecting content based on what you want. I mean, not what you want. What will piss you off. What will engage your attention and reinforce your beliefs, make you trust the site. And if you said you were against tax cuts, we'll show you stories of Republicans blocking social programs or whatever. It works every which way. Your site is made of mirrors, reflecting everyone's thoughts back at them...And we haven't even started talking about keywords. This is just the beginning. Third major advantage: People who use a site like this tend to ramp up their dependence on it. Suddenly all those other news sources, the ones that aren't framing every story in terms of the user's core beliefs, they start to seem confusing and strange. They start to seem biased, actually, which is kind of funny. So now you've got a user who not only trusts you, you're his major source of information on what's happening in the world. Boom, you own that guy. You can tell him whatever you like and no one's contradicting you.
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About Max Barry
Barry is also the creator of NationStates, an online game created to help advertise Jennifer Government that eventually evolved into its own online community. He is the owner of the website "Tales of Corporate Oppression". He lives in Melbourne with his wife and daughters and worked as a marketer for Hewlett-Packard before he became a novelist.
In early 2004 Barry converted his web site to a blog and began regularly posting to it. In the November 2004 issue of the magazine Fast Company the novel Company was ranked at number 8 on a list of the top 100 "people, ideas, and trends that will change how we work and live in 2005". Barry wrote the screenplay for Syrup, which was released in theatres on 7 June 2013. Universal Pictures has acquired screen rights to Company, which will be adapted by Steve Pink. Jennifer Government was optioned by Steven Soderbergh and George Clooney's now defunct Section Eight Productions. His novel Machine Man initially was an online serial, but has since been updated and published in 2011 by Vintage Books. The film rights have been picked up by Mandalay Pictures.