Maurice Saatchi Quote

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Maurice Saatchi

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

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About Maurice Saatchi

Maurice Nathan Saatchi, Baron Saatchi (Arabic: موريس ساعتجي; born 21 June 1946) is a British businessman, and with his brother, Charles, co-founder of the advertising agencies Saatchi & Saatchi and M&C Saatchi.