Matt Ridley Quote

Jeff Bezos’s favourite saying is ‘Start with the customer and work backwards,’ but it is repeated as a mantra so frequently by his staff that you cannot help thinking they start with the boss and work forwards.

Matt Ridley

Jeff Bezos’s favourite saying is ‘Start with the customer and work backwards,’ but it is repeated as a mantra so frequently by his staff that you cannot help thinking they start with the boss and work forwards.

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About Matt Ridley

Matthew White Ridley, 5th Viscount Ridley (born 7 February 1958), is a British science writer, journalist and businessman. He is known for his writings on science, the environment, and economics, and has been a regular contributor to The Times newspaper. Ridley was chairman of the UK bank Northern Rock from 2004 to 2007, during which period it experienced the first run on a British bank in 130 years. He resigned, and the bank was bailed out by the UK government; this led to its nationalisation.
Ridley is a libertarian, and a staunch supporter of Brexit. He inherited the viscountcy in February 2012 and was a Conservative hereditary peer from February 2013, with an elected seat in the House of Lords, until his retirement in December 2021.