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Leo Burnett Quote

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

Leo Burnett

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

Tags: writing, yourself, customer

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About Leo Burnett

Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time as one of the 100 most influential people of the 20th century.