Josh Linkner Quote
DHL covered each package in thermoactive foil. The foil was cooled down below the freezing point, turning the package jet black. So the competitors picked up a large, black package without any reason for alarm. But when temperatures rose, the specialized packaging turned bright yellow, with bold red lettering that read, DHL IS FASTER. Before long, competitors were toting around bright packages in DHL’s corporate colors that alerted the public who was the best choice for shipping.
Josh Linkner
DHL covered each package in thermoactive foil. The foil was cooled down below the freezing point, turning the package jet black. So the competitors picked up a large, black package without any reason for alarm. But when temperatures rose, the specialized packaging turned bright yellow, with bold red lettering that read, DHL IS FASTER. Before long, competitors were toting around bright packages in DHL’s corporate colors that alerted the public who was the best choice for shipping.
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About Josh Linkner
Joshua M. "Josh" Linkner (born July 28, 1970) is an American entrepreneur, venture capitalist, author, and keynote speaker. He is the founder of several companies, including the interactive promotion agency ePrize, and the author of five books on innovation and creativity in business, including the 2021 release Big Little Breakthroughs."Author Talks: Josh Linkner on how everyday people can become everyday innovators". McKinsey & Company. April 26, 2021. Retrieved 2025-07-04.