John Dunning Quote

Clara, Lu, and Em began as a skit in a sorority house at Northwestern University around 1925. Urged by their classmates to put it on radio, the three creators—Louise Starkey, Isobel Carothers, and Helen King—went to WGN, Chicago, wheedled a timeslot, and did their first broadcasts gratis. By January 1931 they had attracted enough local attention to go on NBC. For a year it was an evening series, moving to the daytime schedule for Super Suds Feb. 15, 1932, and becoming the first soap opera in broadcast history.

John Dunning

Clara, Lu, and Em began as a skit in a sorority house at Northwestern University around 1925. Urged by their classmates to put it on radio, the three creators—Louise Starkey, Isobel Carothers, and Helen King—went to WGN, Chicago, wheedled a timeslot, and did their first broadcasts gratis. By January 1931 they had attracted enough local attention to go on NBC. For a year it was an evening series, moving to the daytime schedule for Super Suds Feb. 15, 1932, and becoming the first soap opera in broadcast history.

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