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Jill Abramson Quote

Each piece of content was infinitely manipulable and recyclable. Every facet of every post—from the copy and artwork to the length and layout—represented a decision, and every decision was worth tinkering with and rethinking. For instance, when she noticed a preponderance of smartphone readers sharing articles over email, she enlarged the email icon on BuzzFeed’s mobile displays. In the span of a week, the number of shares via mobile email doubled.

Jill Abramson

Each piece of content was infinitely manipulable and recyclable. Every facet of every post—from the copy and artwork to the length and layout—represented a decision, and every decision was worth tinkering with and rethinking. For instance, when she noticed a preponderance of smartphone readers sharing articles over email, she enlarged the email icon on BuzzFeed’s mobile displays. In the span of a week, the number of shares via mobile email doubled.

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