Jill Abramson Quote
Other publishers treated the beat as a niche, whereas BuzzFeed knew that LGBT rights, and marriage equality in particular, was something that our core 18–35 audience cares a lot about. We see it as an absolute front-burner area to go after with the same kind of intensity as politics, Smith told the Poynter Institute. Maybe animals, even.
Jill Abramson
Other publishers treated the beat as a niche, whereas BuzzFeed knew that LGBT rights, and marriage equality in particular, was something that our core 18–35 audience cares a lot about. We see it as an absolute front-burner area to go after with the same kind of intensity as politics, Smith told the Poynter Institute. Maybe animals, even.