The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted.
James Surowiecki
The paradox of Steve Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an amazing sense of what consumers actually wanted.
James Michael Surowiecki ( SOOR-oh-WIK-ee; born April 30, 1967) is an American journalist. He was a staff writer at The New Yorker, where he wrote a regular column on business and finance called "The Financial Page".
