Isaac Asimov Quote

It is a mistake, he said, to suppose that the public wants the environment protected or their lives saved and that they will be grateful to any idealist who will fight for such ends. What the public wants is their own individual comfort. We know that well enough from our experience in the environmental crisis of the twentieth century. Once it was well known that cigarettes increased the incidence of lung cancer, the obvious remedy was to stop smoking, but the desired remedy was a cigarette that did not cause cancer. When it became clear that the internal-combustion engine was polluting the atmosphere dangerously, the obvious remedy was to abandon such engines, and the desired remedy was to develop non-polluting engines.

Isaac Asimov

It is a mistake, he said, to suppose that the public wants the environment protected or their lives saved and that they will be grateful to any idealist who will fight for such ends. What the public wants is their own individual comfort. We know that well enough from our experience in the environmental crisis of the twentieth century. Once it was well known that cigarettes increased the incidence of lung cancer, the obvious remedy was to stop smoking, but the desired remedy was a cigarette that did not cause cancer. When it became clear that the internal-combustion engine was polluting the atmosphere dangerously, the obvious remedy was to abandon such engines, and the desired remedy was to develop non-polluting engines.

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About Isaac Asimov

Isaac Asimov ( AZ-ih-mov; c. January 2, 1920 – April 6, 1992) was an American writer and professor of biochemistry at Boston University. During his lifetime, Asimov was considered one of the "Big Three" science fiction writers, along with Robert A. Heinlein and Arthur C. Clarke. A prolific writer, he wrote or edited more than 500 books. He also wrote an estimated 90,000 letters and postcards. Best known for his hard science fiction, Asimov also wrote mysteries and fantasy, as well as popular science and other non-fiction.
Asimov's most famous work is the Foundation series, the first three books of which won the one-time Hugo Award for "Best All-Time Series" in 1966. His other major series are the Galactic Empire series and the Robot series. The Galactic Empire novels are set in the much earlier history of the same fictional universe as the Foundation series. Later, with Foundation and Earth (1986), he linked this distant future to the Robot series, creating a unified "future history" for his works. He also wrote more than 380 short stories, including the social science fiction novelette "Nightfall", which in 1964 was voted the best short science fiction story of all time by the Science Fiction Writers of America. Asimov wrote the Lucky Starr series of juvenile science-fiction novels using the pen name Paul French.
Most of his popular science books explain concepts in a historical way, going as far back as possible to a time when the science in question was at its simplest stage. Examples include Guide to Science, the three-volume Understanding Physics, and Asimov's Chronology of Science and Discovery. He wrote on numerous other scientific and non-scientific topics, such as chemistry, astronomy, mathematics, history, biblical exegesis, and literary criticism.
He was the president of the American Humanist Association. Several entities have been named in his honor, including the asteroid (5020) Asimov, a crater on Mars, a Brooklyn elementary school, Honda's humanoid robot ASIMO, and four literary awards.