Gretchen Rubin Quote

Although I’d initially underrated its value, the true significance of the fourth element—the atmosphere of growth—had become clearer to me over time. As William Butler Yeats wrote, Happiness is neither virtue nor pleasure nor this thing nor that, but simply growth. We are happy when we are growing. Research supports his observation: It’s not goal attainment, but the process of striving after goals—that is, growth—that brings happiness.

Gretchen Rubin

Although I’d initially underrated its value, the true significance of the fourth element—the atmosphere of growth—had become clearer to me over time. As William Butler Yeats wrote, Happiness is neither virtue nor pleasure nor this thing nor that, but simply growth. We are happy when we are growing. Research supports his observation: It’s not goal attainment, but the process of striving after goals—that is, growth—that brings happiness.

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About Gretchen Rubin

Gretchen Craft Rubin (born December 14, 1965) is an American author, blogger and speaker.