George Lakoff Quote
When a political leader puts forth a policy or suggests how we should act, the implicit assumption is that the policy or action is right, not wrong. No political leader says, Here’s what you should do. Do it because it is wrong—pure evil, but do it. No political leader puts forth policies on the grounds that the policies don’t matter. Political prescriptions are assumed to be right. The problem is that different political leaders have different ideas about what is right. All politics is moral, but not everybody operates from the same view of morality. Moreover, much of moral belief is unconscious. We are often not even aware of our own most deeply held moral views. As we shall see, the political divide in America is a moral divide. We need to understand that moral divide and understand what the progressive and conservative moral systems are. Most importantly, a great many people operate on different—and inconsistent—moral systems in different areas of their lives. The technical term is biconceptualism. Here the brain matters even more. Each moral system is, in the brain, a system of neural circuitry. How can inconsistent systems function smoothly in the same brain? The answer is twofold: (1) mutual inhibition (when one system is turned on the other is turned off); and (2) neural binding to different issues (when each system operates on different concerns). Biconceptualism is central to our politics, and it is vital to understand how it works. We will be discussing it throughout this book.
When a political leader puts forth a policy or suggests how we should act, the implicit assumption is that the policy or action is right, not wrong. No political leader says, Here’s what you should do. Do it because it is wrong—pure evil, but do it. No political leader puts forth policies on the grounds that the policies don’t matter. Political prescriptions are assumed to be right. The problem is that different political leaders have different ideas about what is right. All politics is moral, but not everybody operates from the same view of morality. Moreover, much of moral belief is unconscious. We are often not even aware of our own most deeply held moral views. As we shall see, the political divide in America is a moral divide. We need to understand that moral divide and understand what the progressive and conservative moral systems are. Most importantly, a great many people operate on different—and inconsistent—moral systems in different areas of their lives. The technical term is biconceptualism. Here the brain matters even more. Each moral system is, in the brain, a system of neural circuitry. How can inconsistent systems function smoothly in the same brain? The answer is twofold: (1) mutual inhibition (when one system is turned on the other is turned off); and (2) neural binding to different issues (when each system operates on different concerns). Biconceptualism is central to our politics, and it is vital to understand how it works. We will be discussing it throughout this book.
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About George Lakoff
The conceptual metaphor thesis, introduced in his and Mark Johnson's 1980 book Metaphors We Live By has found applications in a number of academic disciplines. Applying it to politics, literature, philosophy and mathematics has led Lakoff into territory normally considered basic to political science. In his 1996 book Moral Politics, Lakoff described conservative voters as being influenced by the "strict father model" as a central metaphor for such a complex phenomenon as the state, and liberal/progressive voters as being influenced by the "nurturant parent model" as the folk psychological metaphor for this complex phenomenon. According to him, an individual's experience and attitude towards sociopolitical issues is influenced by being framed in linguistic constructions. In Metaphor and War: The Metaphor System Used to Justify War in the Persian Gulf (1991), he argues that the American involvement in the Persian Gulf War was obscured or "spun" by the metaphors which were used by the first Bush administration to justify it. Between 2003 and 2008, Lakoff was involved with a progressive think tank, the now defunct Rockridge Institute.
Lakoff is a member of the scientific committee of the Fundación IDEAS (IDEAS Foundation), Spain's Socialist Party's think tank. The more general theory that elaborated his thesis is known as embodied mind. Lakoff served as a professor of linguistics at the University of California, Berkeley, from 1972 until his retirement in 2016. He was married to linguist Robin Lakoff.